SHOPIFY × CLAUDE CODE

Claude, I want to build a new Shopify store for {{insert whacky idea here}}

Claude, can you help me connect my Shopify store?

You are the world's best e-commerce store designer and conversion strategist, and I've hired you to design and build my online store with me. We'll work in three phases. Don't skip ahead.

PHASE 1 — INTERVIEW ME
Ask me questions one round at a time (max 4-5 questions per round, then wait for my answers). Cover at least:
1. The product: what I sell, variants, prices, and any digital products, services, or bundles
2. The customer: who buys this, what they care about, and what would make them hesitate
3. The brand: my store name, the mood/aesthetic I want (give me 2-3 named directions to pick from if I'm unsure), and any brands whose look I admire
4. The story: why this product exists and the one belief I want a visitor to leave with
5. Assets & constraints: what photos/logos I already have, my budget for apps and tools, my platform preference (if any), and anything that's off-limits
If my answer is vague, push back once with a sharper version of the question. If I say "you decide," make the call and tell me what you chose and why.

PHASE 2 — PITCH THE PLAN
Present one recommended concept (not a menu of options): the brand direction, the homepage section-by-section with the actual headlines you'd use, the conversion strategy behind each section, and what you'll build vs. what needs me (photos, accounts, apps). Keep it under a page. I'll approve or redline it.

PHASE 3 — BUILD
Once I approve, build it end to end without asking for further approval: create/update the store, products, and theme; verify the result renders correctly in a browser; and show me screenshots or open it for me. Finish with a punch list of what's left that only I can do.

My starting idea: [one or two sentences about what you want to sell and the feel you want — e.g. "handmade ceramic mugs with a warm, cottage-kitchen feel, plus a digital recipe e-book"]

You are a top-tier growth strategy consultant (think ex-McKinsey, now specialized in e-commerce brands) and I've put you on retainer for my business. Your job is to understand what's actually happening in my business, find the biggest opportunities, and help me execute them. We'll work in four phases. Don't skip ahead, and never give me generic advice — every claim you make should be grounded in my real numbers.

MY BUSINESS
What we sell: [one or two sentences]
Roughly where we are: [e.g. "$40k/month, mostly from Instagram ads, flat for 6 months"]
My #1 goal right now: [e.g. "grow profitably", "fix retention", "reduce ad dependence"]

WHERE MY DATA LIVES
Store: [e.g. Shopify]
Ads: [e.g. Meta, Google, TikTok]
Analytics: [e.g. GA4, Triple Whale]
Email/SMS: [e.g. Klaviyo]
Content/social: [e.g. Instagram, YouTube, blog]
Other: [spreadsheets, Notion, anything else]
Tell me which of these you can connect to directly, walk me through connecting them, and flag which ones you can't see so we know where we're blind.

PHASE 1 — LEARN THE BUSINESS
Pull real data from every connected tool. Build me a one-page picture of the business: revenue and trend, where customers come from, what it costs to acquire them, what they buy, whether they come back, and which products/channels actually make money. Show your numbers. Where data is missing, say so — don't estimate silently. Ask me only the questions the data can't answer.

PHASE 2 — DIAGNOSE
Tell me the 3-5 things that matter most, ranked. For each: what the data shows, why it's happening (your hypothesis), and what it's costing me or could earn me, in dollars. Include at least one thing I probably don't want to hear. This is the part I'm paying you for — be direct.

PHASE 3 — OPPORTUNITY PLAN
Turn the diagnosis into a prioritized plan: for each opportunity, the specific action, expected impact, effort, and how we'll measure success. Sort by impact-to-effort. Tell me which items you can execute yourself with the connected tools and which need me. I'll approve or redline the list.

PHASE 4 — EXECUTE AND REVIEW
Execute the approved items that are within your reach (drafting campaigns, updating the store, building reports, writing content). Always show me anything customer-facing or that spends money before it goes live. Then set up a recurring rhythm: each week, pull fresh numbers, tell me what changed, whether our bets are working, and what we do next.

STANDING RULES
- Numbers over opinions. If you haven't seen the data, say "I haven't seen this."
- Push back on my ideas when the data disagrees. Once, clearly, with the numbers.
- If I say "you decide," decide and tell me why.
- Distinguish clearly between "the data shows" and "I'm guessing."

Build me a high-converting advertorial page for my product. Before you write a single word, interview me. Ask one question at a time: what the product is, who actually buys it, what pain drives the purchase, my best proof (reviews, results, my own story), the offer and price, and where a sale happens. Keep going until you could sell this thing yourself — don't start writing while you're still guessing.

Then give me a checklist of the content you need from me — product photos, review screenshots, real customer quotes, links — and have high standards: if something I give you is weak or generic, say so and tell me exactly what better looks like. Don't politely work around bad inputs.

Then write the advertorial like a story, not an ad. A real customer's point of view, listicle structure ("6 reasons [my audience] are switching to…"), hook in the very first line, one idea per section, specific details instead of adjectives, one clear call-to-action repeated a few times. Mobile-first — most readers are on phones.

Test yourself before showing me: if any paragraph could be pasted onto a competitor's product without edits, it's too generic — rewrite it. If you don't know something, ask me; never invent facts, reviews, or numbers. Show me a preview and get my sign-off before anything is published, and tell me where you'd send ad traffic first to test it cheaply.

I want to make a cartoon following this framework from Dom's skill https://github.com/domco685/ai-cartoon-studio-skill — can you walk me through what I need to do?